Wednesday, January 21, 2009

Lack Of Ethic's In Advertising....

Today we have become a fast food society, where everything is served up quick in throw away container's. Advertising has adjusted well to this concept, in fact, they are thriving on in. No longer do we demand truth, no longer do we question or read labels, we simply look at the big picture in front of us and take it at face value failing to read the fine print listed below. Advertiser's count on this, an example:



It is honest, arsenic is all natural and they could have added vitamins & minerals then add a tasty looking picture on the cover. This would sell but whoa is the one who doesn't take a moment to read the fine print and assumes this is something to eat! And the part that really sucks is this is the way advertiser's do sell their clients products today because they count on us not taking the time to read the fine print, they appeal to our sense's with what they feel we want to hear and see in the big picture and adhere to the law in the fine print and only as much as they are forced to.

We need change in this area but we need people to demand it first. As long as consumer's are buying then advertiser's are going to continue advertising in this manner. Only when consumer's demand ethic's and integrity in advertising will we see it and then begrudgingly, that also sucks, a lot! What ever happened to the days when manufacturer's took pride in their products? What happened to the agencies that were put in place to protect consumer's? When are people ever going to wise up and realize that the bottom line is not always nor should be the top priority? I mean WTF that really sucks........

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